Birla Sun Life, Idea tie up to offer free cover

PRIVATE life insurer Birla Sun Life Insurance and Idea Cellular have entered into a strategic alliance to sell insurance policies to subscribers of the cellular operator. The tie-up has been initiated through the launch of the 'Group Term Insurance Cover'. Under the plan, Idea subscribers, between the age of 18-35 years, downloading dialer tones would get a free life insurance cover, the two Aditya Birla Group companies said in a release. The companies said one subscriber was allowed only a single policy. Policy claim for natural death was covered after six months and for accidental death from day one. This promotion would run for a period of 12 weeks, it said. The alliance encompasses various multiple joint activities and promotions to provide value added services to the individual customer bases of the two companies, the release added. — PTI, New Delhi
source: economic times